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Østjysk Vinforsyning

Development of a New E-commerce System for Professional Wine Wholesaler

About the case


Østjysk Vinforsyning


E-commerce System with a Focus on User-Friendly Navigation

Østjysk Vinforsyning is one of Denmark’s largest wine importers and needed a new, modern e-commerce system where both their consumers and B2B customers could explore their range of wines.

Furthermore, the e-commerce system had to be expanded to allow Østjysk Vinforsyning’s customers to access data from their ERP system directly on the website. This transformation aimed to create a website that could function as a backend system for all of Østjysk Vinforsyning’s clients.

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Advanced and Customised Price Matrix Delivered by ERP System

The e-commerce solution was implemented with an advanced and custom-designed price matrix delivered by the ERP system. In addition, all data from the ERP is visually represented through a GUI on the website, and new features have been developed to make it easier for customers to find the exact wines they wish to order.

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Close Collaboration to Ensure Their Visual Identity and Vision

As part of the upgrade to the new e-commerce platform, Vinforsyning underwent a visual makeover that harmonizes with their established brand identity. Additionally, the website was enriched with comprehensive information from their wine catalog, seamlessly and automatically updated from the ERP system.

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